The leading countries of the European gaming market

The gaming market is incredibly broad. It can be divided into several subcategories, and each category is completely different from the others. For example, iGaming and online gaming are two different categories. The iGaming market focuses on betting and casino games. Online gaming includes everything from computer games to platform role-playing games. This variation makes it difficult to determine which country in Europe leads the gaming market. Different countries lead in different categories.

Scandinavia and Malta lead in iGaming

 Like the entire gaming industry, the iGaming industry is made up of different parts. It includes casino game distributors and casino operators. Distributors develop games such as roulette, live casino and slot machines, and operators provide them on their casino sites. This includes online casino operators such as, which offers the same gaming experience for computer and mobile users. Although the site has some limitations, it is a fresh and modern site that could be a serious competitor for other Swedish casinos. It also offers an analysis of additional features, such as real-time advance bets. 

Campobet, like several international gambling companies, has its base in Malta. The Malta Gambling Authority (MGA) was one of the first to issue casino licenses to casino operators, and in 2018, the iGaming industry accounted for 12 percent of the entire Maltese economy. Thus, the island in the Mediterranean Sea is Europe's leading business environment for online gaming companies. However, it is not the country that plays the most. 

Most casino players and punters are in Scandinavia, with Sweden in first place, followed by Denmark. According to a report by research company Novus, two out of three Swedes say they played casino games or bet during 2020. According to the Swedish Gambling Authority, 59 percent of Swedish gambling turnover comes from online gambling. Denmark's Novus reported that 53.1 percent of turnover comes from online gambling, of which 32.3 percent comes from mobile casino games.  

Germany leads the way in online gaming

Germany is the European leader in online gaming and computer games. According to Newzoo, their total gaming revenue, not including iGaming, was $5.96 billion in 2020. Two of their biggest game companies are Crytec and Blue Byte Software, which are under the French company Ubisoft. Germany is followed by the U.K. and France. In 2020, the UK earned $5.5 billion and France had $3.98 billion in gaming revenue. 

On the other hand, the three European gaming giants lag behind the countries that lead the world market in online games and computer games. China leads with a turnover of $40.8 billion. They are followed by the U.S. with a $36 billion turnover and Japan with $18.6 billion.  

Swedish computer game development

Swedish game development, in turn, has advanced over the past five years. According to the annual Computer Games Industry index of game developers, the company had a total turnover of SEK 24.5 billion. That's an increase of 28 percent over the previous year. Translated into U.S. dollars, that's about $2.98 billion. 

Reports for Fall 2020 show that Swedish gaming companies employ 9,178 people. One in five employees is a woman, up 22 percent from the previous annual report. There are 435 active game studios, and Embracer Group and Mojang have the highest turnover. Both had a turnover of more than five billion crowns in 2019. Commercial online games dominate the gaming market about this news you can read on this resource

Different countries lead in different segments of the European game market. Germany has the highest turnover in online games, and Malta is home to most of the online gaming companies. Scandinavia, led by Sweden, in turn has the most sports betting and casino gaming. 

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